Porsche is all planned with its Panamera car to be launched in India by September this year in India against rivals like BMW 7 Series and Mercedes S-Class sedan. Porsche India has already ordered 50 units of Panamera, which is expected to be priced above Rs.86 Lakhs for the Indian market. The said model will be launched around the world and in India in September.
“The launch of Panamera marks the entry of Porsche into a brand new segment. In India, we intend to introduce the model around the same time as its global debut. We have begun to get enquiries and we hope to sell 50-60 units of the model in the first year of its introduction in India,” said Mr Rod Wallace, Managing Director, Precision Cars India.
Porsche, which sold 168 units last year, has set a target to sell 250 units in the current year. Globally, it sold 98000 units with the US accountable for nearly 40000 units and Chinese sales were also much ahead of India at 8000 units last year. Mr Wallace said that he expects the increase in sales through its sports utility vehicle Cayenne and Boxster.
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